The Influence Industry's Voter Literacy Resources are designed for voters, community organisers, and educators around the world navigating data-driven political influence. You can find materials to run a Voter's Guide workshop as well as self-guided learning tools from around the world.
The Voter's Guide workshop contains a workshop plan, workshop slides, activities, as well as links to resources. The workshop resources support participants learning about the foundations of digital and political influence.
The stand-alone activities are centered on digital and political influence and are available to be integrated into workshops.
An introductory animated video describing a variety of uses of personal data in political elections, and some important consequences on our political and democratic processes.
The most common model used for psychometric profiling is the OCEAN model, named for the five main personality traits it measures. This tool allows visitors to take their own personality test, which then feeds them political ads.
A visual gallery exploring the claims and personality of companies working in the influence industry.
Thanks to the work of fantastic worldwide partners, we present guides and information for voters in Ghana, Nigeria and Cameroon. In 2022, the Influence Industry Project partnered with organisations around the world to adapt and remix our project materials.
This Data Detox Voter’s Guide describes a few of the most popular methods candidates are employing to win your support, so you can cast your vote with the knowledge of how and when these persuasion techniques are being used on you.