Political influence campaigns engage a variety of tools during election cycles. ‘Traditional’ political campaigning methods include printed billboard and poster campaigns, radio and television political ads, in-person rallies or door-to-door canvassing orchestrated by political mediators. These methods were designed and implemented over time with changes happening incrementally. By contrast, technologies used in digital campaigning, sometimes called "campaign-tech" or "political ad-tech", have accelerated in the past decade and are largely unregulated and nontransparent. This chapter outlines a framework for understanding the different ways data-driven tools can be understood (as an asset, as intelligence, or as influence) with demonstrative examples from across the world.